Valve Branding Oy has acquired 100 % of the shares in marketing agency Advance B2B Oy as of 30 April 2025. Through the acquisition, Valve strengthens its position as Finland’s leading B2B marketing agency and HubSpot partner while expanding its presence across Europe.
Advance B2B is a marketing agency that helps B2B companies grow by combining business strategy, creative content, and digital marketing with a finely tuned sales and marketing tech stack. As a long-time HubSpot Diamond Partner, the company has deep expertise in making HubSpot work as part of a scalable commercial setup.
Valve is a B2B marketing consultancy that brings together strategic thinking, creative design, and technical expertise. Based in Helsinki, Valve serves over 200 B2B companies and public sector organisations domestically and internationally. It is a member of the global E3 International Agency Network and one of Finland’s leading HubSpot partners.
Following the transaction, Advance B2B will become a subsidiary of Valve Branding. The transaction brings together the strengths of tow major B2B marketing players: Valve’s 80 specialists in branding and digital marketing, and Advance B2B’s 37 marketing experts operating across six countries. The combined turnover of the two companies was €15.4 million in 2024.
This is a significant strategic step towards our vision: to become Europe’s leading partner for B2B marketing and sales. Together, we are even better positioned to deliver business-driving solutions to our clients – from brand to technology, and from strategy to continuous commercial growth
Jorma Maaninka, CEO Valve Branding
This gives us the opportunity to significantly expand our impact across Europe. We firmly believe that the future of B2B growth lies at the intersection of smart data, focused messaging, and powerful technology
Sari Venäläinen, CEO Advance B2B
The merger creates Finland’s largest B2B-focused marketing agency and a leading HubSpot partner. Over the coming years, the companies will invest in service development and international expansion, with the aim of helping European B2B companies meet their business goals in an evolving market landscape.
Carner Corporate Finance advised Bravedo throughout the sales process. This strategic transaction was Carner’s 7th transaction in the digital marketing industry which demonstrates our ability to dominate sectors we are focusing on and also our capability to bring valuable outcomes for the owners across marketing landscape.
Link to Valve's original press release
